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E-commerceThobe Ukhti · Tatreez embroidery kits

Thobe Ukhti

A custom storefront for a family-run Palestinian embroidery brand, moved off the Wix site builder while keeping Wix for inventory and checkout.

Type
E-commerce
Year
2026
Stack
Vite, JavaScript, Wix Headless, Wix eCom API, Netlify, ffmpeg
Thobe Ukhti homepage with the headline Every thread carries a thousand years of memory

01The problem

The shop had outgrown its Wix template. The owners wanted a faster, more personal storefront without giving up the Wix dashboard they already used for products, orders, and payments.

02What I built

  • A custom Vite storefront connected to Wix Stores through Wix Headless, so the catalog, prices, and stock load live from the existing dashboard
  • Cart and checkout through the Wix eCom API, handing off to Wix-hosted checkout so inventory deducts automatically
  • A How-To’s page of video lessons, with an encoding script that turns 4K phone footage into small, fast-starting web video
  • Pretty product URLs and a domain move to Netlify, with the checkout domain issue documented and fixed

03The result

  • The owners keep managing products in Wix while customers get a site that matches the brand
  • New products added in Wix appear on the site automatically, with no code changes

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